// tools/saas-pricing-builder

AI Image SaaS Pricing Builder

Enter your real infrastructure cost per image and get suggested pricing tiers, break-even analysis, and competitor benchmarks. Built for AI image SaaS founders · June 2026

Step 1

Your cost per image

Step 2

Target market

Step 3

Target gross margin65%

40% — competitive60% — standard SaaS80% — premium

Suggested for SMB / Agency: 65%

Suggested retail price per image
$0.0017/image

Cost $0.00060 + 65% gross margin → retail $0.0017

Your COGS
$0.00060
per image
Gross profit
$0.0011
per image

Suggested pricing tiers

Free
$0
5 images / month
Acquisition tier — let users experience the product
Starter
$0.07/mo
100 images / month
$0.00070/image · 20% margin
Pro
Recommended
$0.86/mo
500 images / month
$0.0017/image · 65% margin

Starter margin is intentionally lower (20%) to reduce friction. Upgrade flow captures full margin at Pro tier.

Break-even analysis

Monthly infra cost
$150
500 users × 500 imgs × $0.00060
Paying users (Starter)
2,143
at $0.07/mo to cover infra
Paying users (Pro)
175
at $0.86/mo to cover infra

Break-even = monthly infra cost ÷ tier price. Does not include team salaries, support, or other OpEx.

How your price compares to competitors

At ~500 images/month (SMB / Agency segment)

Your product
$0.0017/img
Midjourney
$0.050/img
Adobe Firefly
$0.300/img
Freepik AI
$0.038/img
DreamStudio (Stability)
$0.015/img
Leonardo AI
$0.0034/img

Competitor prices at the tier closest to your target volume. Green = you undercut them. Orange = you are more expensive at this image volume.

Key insight for founders

Most AI SaaS founders underestimate COGS by forgetting their own time. If you are managing GPU infra, add your engineering cost to the calculation. A founder spending 10 hrs/week on infra = $2,500–5,000/mo in hidden cost. Build on Runflow to remove that from your COGS entirely.

Pricing suggestions are starting points — validate with user interviews. Competitor prices as of June 2026. More AI SaaS business guides →